Connect home and public charging under your own brand
A white-label charging platform can bring home and public charging together in one service under your brand. Your customers can access public charging and home charging features through the same app. The key requirements are suitable vehicle and wallbox connections, understandable tariffs and a customer journey that works from the first login to the charging history.
For your business, this means planning around how customers actually use their cars. Someone might charge mainly at home during the week, use public charging points on a business trip and prepare a route before a longer journey. These situations should fit together naturally within your product.
What connects the two charging locations?
At home, the main considerations are the vehicle, wallbox, electricity tariff and charging schedule. On the road, customers need suitable charging points, availability information, charging power and understandable prices. A shared app provides a familiar starting point for both situations. A linked account for the app and charging card also means registration does not have to start again for every use.
A shared interface does not mean the technical requirements are identical. Access to public charging depends on the supported charging point. At home, the intended connections must work with the customer’s equipment. Checking compatibility therefore belongs at the beginning of your project.
What does StromNow’s white-label solution provide?
StromNow describes its white-label app for iOS and Android as a way to connect public and home charging. Your logo, colours and customer messaging shape the branded experience. Public charging includes a charging point map, availability and tariffs, charging filters, route planning and starting sessions through the app or an RFID charging card at supported charging points.
For home charging, compatible vehicles and wallboxes can be connected. Vehicle and charging data can then become part of the app experience. The available data and control functions depend on the vehicle model, manufacturer account and compatible equipment. Smart charging requires both a supported vehicle and a compatible wallbox to be connected.
Plan the customer journey around real situations
From setup to the first charge
A useful planning example starts with a customer activating a charging card and adding a vehicle. They then learn which home charging connection is possible and what information is needed for their electricity tariff. Your introduction should explain these steps and make the next useful action easy to identify.
From home to a longer journey
Before a trip, the customer’s needs shift from home charging planning to a route with suitable charging stops. StromNow identifies vehicle data, battery level, range and charging filters as building blocks for route planning. For your service, decide how you will explain these features and which information customers should check before starting a public charging session.
Make tariffs and charging data understandable
Public charging tariffs and a customer’s home electricity tariff are different sources of cost. Explain which prices apply at each location and what data appears in each view. A clearly presented charging history helps customers find a session and raise questions with the right information.
Business customers may also need a central management view. The StromNow Fleet Portal brings together drivers, vehicles, charging cards and charging data, with visibility into costs, energy use and invoices. The processes included in your own service are defined during the project. In particular, decide who handles tariff questions and reviews individual charging sessions.
Checklist for a connected charging service
Describe your audience’s main charging locations and driving patterns.
Check supported vehicles, manufacturer accounts and compatible wallboxes.
Define how the app, charging card and customer account work together.
Explain public tariffs and home electricity tariffs clearly and separately.
Plan setup, activation, journey preparation and help with customer questions.
Test both charging locations with pilot customers and record unresolved issues.
Start with a pilot you can evaluate
Use a small group to check whether the intended customers understand setup, find the functions they need and can review their charging sessions. Include different supported vehicles and typical use cases. Collect questions about tariff presentation, connections and card activation before introducing the service more widely.
This gives you a practical basis for launch. Your team can improve instructions, clarify responsibilities and explain the agreed scope consistently. An overview of your audience, existing systems and desired charging features is a useful starting point for the next planning discussion.
Explore StromNow’s white-label charging platform and discuss your charging service with StromNow.
Sources and date: researched on 12 October 2026 using the StromNow white-label product description and smart charging information. The use cases are planning examples. Cover image: AI-generated illustrative image.
More about white-label charging
Frequently asked questions about home and public charging
What does home and public charging in one app mean?
The service connects home charging features with access to supported public charging points. Your customers use a shared app experience under your brand.
Can a white-label app cover both locations?
Yes. StromNow describes its white-label app for iOS and Android as a connection between public and home charging. The specific connections and feature scope are agreed during the project.
What is required for smart charging at home?
A supported vehicle and a compatible wallbox must both be connected to StromNow. Customers also set their departure time and target battery level. Compatibility should be checked first.
Does the same tariff apply at home and on the road?
Public charging tariffs and personal home electricity tariffs have different foundations. Your service should clearly explain which price applies at each location.
What should a pilot test?
Check registration, card activation, compatible connections, public charging functions, tariff understanding and access to charging history. Use everyday situations that represent your audience.