Smart charging under your brand: requirements and planning

Smart charging under your brand lets you offer intelligent charging as part of a white-label charging app. Customers set their departure time and desired battery level. Charging planning then considers suitable electricity price windows. With StromNow, both a supported vehicle and a compatible wallbox must be connected. Check these requirements before shaping the service for your audience.

The value comes from everyday use: a customer who plugs in at home for several hours may have flexibility over when charging takes place. Charging planning can take that flexibility into account. Any potential saving depends on the electricity tariff, vehicle and available charging window.

How does smart charging work?

Smart charging plans a session around a target and the available conditions. For example, a customer may want to leave the next morning with a certain battery level. Their departure time, charging target and suitable price windows provide the basis for a schedule.

For your product, this means the inputs must be understandable and the plan must fit the customer’s actual mobility needs. Explain terms such as battery level and charging window when you introduce them. Also show which connections are required so customers can check their existing equipment.

What does StromNow require?

Connect a supported vehicle

The vehicle provides the basis for the intended vehicle data. Available data and control functions depend on the model and manufacturer account. A listed vehicle brand alone therefore does not replace checking the specific car. Identify the models that are most relevant to your audience during project planning.

Connect a compatible wallbox

StromNow smart charging also requires a compatible wallbox. Both connections must be set up in the app. Check the vehicle and wallbox together, including the necessary account access. Before starting setup, customers should know which information they need to have ready.

Understand the tariff and available time

A dynamic electricity tariff can create opportunities to charge in lower-priced windows. Actual costs still depend on tariff conditions and usage. A fixed departure target limits flexibility: a vehicle parked for a short time offers different planning possibilities from one that stays connected for longer.

Create an understandable service under your brand

StromNow’s white-label solution provides an app for iOS and Android with your logo, colours and customer messaging. It connects home and public charging within the app experience. You can therefore introduce smart charging as part of a customer journey that also includes finding public charging points and preparing for trips.

Decide how you will introduce the feature. A short guide should explain the requirements, connecting the equipment and setting a charging target. Customers then need a clear description of what the planning does. Align your communication with the agreed scope and the connections that are actually supported.

Explain home charging and public flexibility separately

At home, the described planning uses connected equipment and the customer’s inputs. For public charging, StromNow refers to selected charging offers, rewards and cashback programmes. The available scope is agreed together. This does not establish availability at every charging point or a fixed payout.

If you want to include public charging flexibility in your service, clarify its conditions separately. Which charging offers are included, what participation requirements apply, and how are benefits explained? This helps customers understand what is available for their situation before they use it.

Checklist for your smart charging project

• Define your audience and their typical vehicle parking times.

• Check specific supported vehicles and compatible wallboxes together.

• Plan setup for both connections and the necessary account access.

• Explain target battery level, departure time and possible price windows.

• Describe potential savings as dependent on tariffs and charging flexibility.

• Document the agreed scope of public offers separately.

• Test setup and charging planning with a small pilot group.

What should you measure in the pilot?

First check whether customers can set up both connections and understand the target inputs. Then collect feedback on everyday use. Is the intended departure time recorded correctly? Is the information shown understandable? What questions arise? Use the findings to improve instructions, onboarding and service processes.

You do not need a general savings percentage to plan your service. An overview of vehicles, wallboxes, electricity tariffs and typical parking times provides a better basis for discussion. It helps you explore the right feature scope for your brand.

Plan your white-label charging app with StromNow or discuss your project with StromNow.

Sources and date: researched on 12 October 2026 using the StromNow smart charging information and white-label product description. The charging scenario is a planning example. Cover image: AI-generated illustrative image.

More about white-label charging

• Connect home and public charging under your own brand

• White-Label EV Charging for Municipal Utilities and Energy Suppliers