Your own charging tariffs and subscriptions: planning the offer

To design useful charging tariffs and subscriptions, plan customer value, costs and clear conditions together. A tariff should fit your audience’s actual use and be explained clearly before charging. StromNow lists setting your own charging prices, subscriptions and customer programmes as possibilities within its white-label offering. The specific arrangement is agreed together.

Start with your audience’s charging habits

A customer who occasionally charges in public evaluates an offer differently from someone who regularly relies on public charging points. First identify the situations your service should support. Charging frequency, usual journeys and access to home charging help you describe relevant customer groups.

Use existing insights from customer questions, conversations or a pilot. A few individual cases do not establish a general usage profile. Begin with assumptions and test them against real feedback. This gives you a traceable explanation of why a tariff or subscription might suit your audience.

A clear pricing structure makes decisions easier

Before setting prices, clarify the agreed charging network access and the commercial basis of your service. Check the costs involved, included services and conditions affecting your calculations. These questions belong in the project discussion and your internal commercial review.

Customers need to recognise which price components apply to their intended use. If your model includes a standing charge, a usage-based component or additional conditions, customers should understand their meaning before deciding. Keep the explanation as simple as possible while including material limitations.

A consistent explanation also helps your service team. Describe the same tariff model consistently in the app, portal, offer page and help content. Plan who maintains this information and how changes will be applied across the relevant touchpoints.

When can a charging subscription make sense?

A subscription may fit when it gives your audience clear, recurring value. Included services, possible benefits and ongoing commitments must be understandable. A monthly payment alone does not create value. Consider the usage a customer can realistically expect and the alternative within your own offering.

Use several usage scenarios for your calculations instead of relying on a single average. Consider low, medium and higher use, and check how the different price components affect each scenario. These are internal planning tools. Document them as assumptions and avoid promising a universal saving.

Also agree how registration, tariff changes and cancellation should be handled in the planned customer process. The public white-label description does not specify those flows in detail. They need to fit your agreed scope and the reviewed offer conditions.

Worked example: When does your subscription pay off?

A purely hypothetical example makes the pricing logic tangible: your standard plan costs €0.46 per kWh without a fixed fee; a subscription costs €6 per month and €0.40 per kWh. Calculate the threshold by dividing the monthly fee by the price difference per kWh: €6 ÷ €0.06/kWh = 100 kWh per month. At that charging volume, both plans cost €46; above it, the subscription would cost less under these assumptions.

These figures are not StromNow prices. The calculation applies only when all other terms are equal. Check additional fees, differing charge-point prices and actual usage separately. Clearly show customers the prices and terms that apply to them before charging.

Give customer programmes a clear purpose

A customer programme should create an understandable connection between your business and the charging service. Consider which occasion or existing customer group it should support. The benefit needs to be easy to explain and the route to accessing it clear.

StromNow describes selected offers, rewards and cashback programmes with a scope agreed together. This does not establish a general commitment to specific benefits or percentages. Confirm which programme ideas are available and commercially practical before announcing them in customer communications.

Checklist for charging tariffs and subscriptions

• Describe your audience and typical charging situations.

• Check the cost base, included services and relevant conditions.

• Define all price components and a clear way to display them.

• Calculate several usage scenarios with documented assumptions.

• Explain the recurring value of a possible subscription.

• Clarify the requirements and scope of a customer programme.

• Agree registration, tariff changes and service processes.

• Review offer conditions internally and test understanding with pilot customers.

Test tariff understanding before a wider launch

Show pilot customers your proposed presentation and ask them to explain the offer in their own words. Can they identify the usage it suits? Do they understand the relevant components and know where to find further conditions? These questions reveal whether people outside the project team understand the pricing structure.

Record questions systematically and improve unclear wording. After launch, use the agreed data and processes to check whether actual usage matches your initial assumptions. A sound tariff model combines clear communication with regular review.

Want to plan your own charging prices and a suitable customer offer? Explore StromNow White Label and discuss your business model with StromNow.

Source: StromNow White Label. Research date: 12 October 2026. The tariff checklist and usage scenarios are planning recommendations; services and conditions are agreed individually. Cover image: AI-generated illustrative image.

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