Plan white-label charging for leasing and mobility services
White-label charging can help leasing and mobility businesses include a charging service under their own brand within the customer journey. An app, RFID charging card and possible API integration provide the technical building blocks. StromNow can help you plan a corresponding project. The functions, processes and integrations that fit your business model are agreed together.
The following scenario is a planning example: a customer takes delivery of an electric vehicle and receives a clear introduction to the associated charging service. They activate their card, set up app access and learn which public charging functions and compatible home charging connections are available. Vehicle handover becomes the starting point for using the service.
Why include charging in mobility planning?
Electric vehicle customers have questions before their first journey. Where can they charge? How can they check the tariff? What needs to be set up at home? Who helps with card or account problems? Answering these questions early helps your team prepare handover and ongoing customer support.
Define how customers will use your service. Long-term leasing, vehicle subscriptions and other forms of flexible vehicle use have their own processes. The white-label approach does not automatically establish that every process is already covered. Describe your requirements clearly before agreeing integrations and packages.
Which StromNow building blocks are relevant?
StromNow offers a white-label app for iOS and Android with your logo, colours and customer messaging. An RFID charging card in your company design can be linked to the same customer account. The described public charging service includes a charging point map, availability, tariffs, charging filters, route planning and starting sessions at supported charging points.
An API can integrate charging functions into an existing app, CRM or customer portal. The product page identifies customers and charging cards, charging points, tariffs, sessions and vehicle and wallbox integrations as relevant areas. Specific data flows and responsibilities belong in the project plan.
Plan onboarding from the vehicle handover
Before handover
Tell customers which charging functions are part of the agreed service and what preparation is required. A short overview can explain registration, card setup and supported ways to charge. For possible home charging functions, arrange a check of the specific vehicle and wallbox compatibility.
During handover
One useful planning example is guided setup with a brief demonstration of the main app functions. The customer finds a charging point and learns where to see tariff information and charging history. Decide whether and how your team provides this introduction based on your handover processes.
After handover
Establish who handles questions about accounts, cards, tariffs and vehicle connections. Your service team needs clear responsibilities and suitable guidance. Use the pilot to discover which questions actually arise, so support remains understandable after the introduction.
Include home charging and travel as use cases
A leasing customer may charge at home and need public charging points for longer trips. StromNow describes home and public charging within one app. Route planning takes vehicle data and suitable charging stops into account. Available vehicle data and control functions depend on the model and manufacturer account.
Smart charging requires both a supported vehicle and a compatible wallbox to be connected. Customers set a target battery level and departure time; planning considers suitable price windows. Communicate these requirements when describing the service. Any potential saving depends on the tariff and available charging time.
Checklist for leasing and mobility businesses
Describe the contract model, audience and typical vehicle use.
Define the agreed charging scope and understandable tariff communication.
Plan registration, card activation and app introduction during handover.
Check relevant vehicles and compatible wallboxes for home charging features.
Document the desired data flows into your app, CRM or customer portal.
Define responsibilities for operations, communication and customer support.
Plan changes, lost cards and the end of vehicle use as specific processes.
Test the full process with pilot customers
A pilot should reflect the planned customer journey: from the first information about the charging service through registration to everyday use. Check whether customers understand the service, can find tariffs and can use their intended charging options. Also record the work involved for your handover and support teams.
StromNow describes four phases for white-label projects: planning, branding and integration, pilot and approval, and launch and operations. Bring your process overview to the first discussion. This helps turn your mobility idea into a clearly scoped charging project with understandable tasks.
Discuss your white-label charging service with StromNow and contact StromNow about your mobility service.
Sources and date: researched on 12 October 2026 using the StromNow white-label product description and smart charging information. Leasing and handover scenarios are planning examples. Cover image: AI-generated illustrative image.
More about white-label charging
Frequently asked questions about charging for mobility services
What does white-label charging mean for a leasing business?
It means integrating a charging service under your own brand into the customer journey. Possible building blocks include a branded app, an RFID charging card and integration with existing systems.
How can charging be included in vehicle handover?
Plan a short introduction to registration, card activation and tariff information. Demonstrate the agreed charging features and provide a contact for questions. Align these steps with your handover process and agreed service scope.
Can our existing app be connected?
StromNow describes API integration into existing apps, CRM systems and customer portals. The functions and data flows you need are defined during the project.
What should you plan for the end of vehicle use?
Plan who will handle charging cards, account assignments and outstanding charging queries when vehicle use ends. Define these steps for your contract model and agree responsibilities with your service team.
What should a pilot cover?
Test the planned customer journey from introduction to use. Also check lost cards, account changes and the end of vehicle use against your intended processes.